Effective Digital Branding Strategies for the Saudi Market
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Darnell Lukis
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Their strategy included:
* Ephemeral platforms: Youthful identity aspects
* Business platforms: Authority-building content
* Instagram: Aspiration-focused brand storytelling
* Twitter: Opinion shaping
For a international clothing company, we created a locally-targeted virtual presence strategy that incorporated subtle traditional elements. This technique improved their brand affinity by 167% in only half a year.
* Moved product images to the left side, with product details and buy buttons on the right-hand side
* Adjusted the image carousel to advance from right to left
* Implemented a custom Arabic font that maintained legibility at various dimensions
Recently, I was sitting in this fancy office in Riyadh (you know, one of those places with the glass walls and pretentious modern art), nodding along as an agency promised me the world. Six months and 50,000 SAR later, our traffic had increased by a whopping... wait for it... 3%. Not exactly the outcome I was anticipating! ♂️
Through detailed analysis for a meal service customer, we discovered that advertisements shown between 9-11 PM substantially exceeded those presented during typical optimal periods, generating one hundred sixty-three percent higher sales.
* Created a figure visualization approach that managed both Arabic and English numerals
* Reorganized charts to read from right to left
* Implemented color-coding that matched Saudi cultural associations
As someone who has created over 30 Arabic websites in the recent years, I can confirm that applying Western UX practices to Arabic interfaces simply doesn't work. The unique characteristics of Arabic script and Saudi user behaviors require a completely different approach.
Key channel insights:
* Messaging apps as primary engagement channels for client support
* Temporary content functioning extremely effectively for certain demographics
* YouTube watching at significantly higher amounts than international standards
* Short-form substantial influence on social conversation
* Instagram notably successful for lifestyle businesses
A medical center saw a 178% improvement in name familiarity after implementing a platform-specific presence methodology that understood the special elements of each digital platform in the Saudi ecosystem.
Helping a luxury brand, we discovered that their native communication was substantially inferior than their foreign language identity. After achieving balance between the verbal identities, they saw a 93% improvement in presence appreciation among Saudi users.
3. **Clear reporting systems** - My biggest annoyance with my previous agency was the smoke and mirrors around results. Now we get weekly reports that actually make sense, showing exactly what's working and what isn't.
* Shifting CTA buttons to the right side of forms and interfaces
* Restructuring content prioritization to flow from right to left
* Adjusting clickable components to align with the right-to-left reading pattern
If you're creating or improving a website for the Saudi market, I strongly recommend consulting specialists who truly understand the nuances of Arabic user experience rather than just converting Western layouts.
For a banking client, we created a digital property that carefully integrated global practices with culturally appropriate aesthetic features. This approach enhanced their audience credibility by 97% and sign-ups by over seventy percent.
For a high-end commerce customer, we created a sophisticated Arabic-English architecture that automatically modified layout, controls, and material organization based on the selected language. This technique enhanced their audience connection by over one hundred forty percent.
* Choose fonts specifically designed for Arabic on-screen viewing (like GE SS) rather than traditional print fonts
* Increase line leading by 150-175% for better readability
* Implement right-justified text (never centered for body text)
* Stay away from narrow Arabic typefaces that reduce the unique letter forms
After years of underwhelming outcomes despite substantial advertising spending, their optimized communication approach generated a significant improvement in interaction and a one hundred forty-three percent boost in purchasing.
In my recent project for a banking company in Riyadh, we observed that users were consistently tapping the wrong navigation elements. Our behavior analysis demonstrated that their focus naturally flowed from right to left, but the main navigation elements were placed with a left-to-right emphasis.
* Position the most essential content in the right upper section of the viewport
* Organize content blocks to advance from right to left and 360 Degree Marketing approach top to bottom
* Apply stronger visual importance on the right side of equal designs
* Ensure that indicating icons (such as arrows) direct in the correct direction for RTL layouts