Successful Platform Promotion Techniques for Saudi Companies
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Last quarter, an web retailer was suffering from a poor 0.8% sales percentage despite high visitors. After applying the strategies I'm about to reveal, their conversion rate increased to 3.7%, generating a dramatic increase in sales.
Recently, a fashion retailer consulted me after wasting over 150,000 SAR on platform promotion with disappointing outcomes. After restructuring their strategy, we produced a dramatic growth in advertising efficiency.After working with three separate international agencies that couldn't deliver results, my business finally hired a specialized digital marketing company Riyadh. The contrast in performance was dramatic.
Helping an technology store, we identified that their typical purchase flow was creating avoidable problems for Saudi visitors. After executing specialized improvements, their process dropout frequency decreased by thirty-seven percent.
Essential components:
* Longer evaluation stages in Saudi purchase journeys
* Group decision elements in conversion actions
* WhatsApp as a significant but challenging-to-attribute effect platform
* In-person verification as the final buying stage
Essential modifications included:
* Including preferred Saudi payment methods like STC Pay
* Simplifying address entry for Saudi locations
* Supplying Arabic translation throughout the checkout experience
* Showing delivery estimates customized to Saudi areas
Effective approaches:
* Implementing local payment methods like local services
* Upgrading local details
* Highlighting local service access
* Adding confidence builders customized for Saudi consumers
Unexpected discoveries:
* Temporary channels outperforming Instagram for specific items
* Evening advertising substantially surpassing daytime initiatives
* Dynamic content producing superior ROI than static graphics
* Handheld effectiveness exceeding laptop by significant degrees
For a high-end retailer, we implemented a Saudi-specific attribution approach that acknowledged the distinctive buying journey in the Kingdom. This approach uncovered that their social media investments were actually producing two hundred eighty-six percent more results than earlier measured.
* Created a figure visualization approach that handled both Arabic and English numbers
* Reorganized charts to read from right to left
* Implemented visual indicators that matched Saudi cultural meanings
* Select fonts purposely developed for user-friendly Arabic Interfaces on-screen viewing (like GE SS) rather than conventional print fonts
* Enlarge line spacing by 150-175% for improved readability
* Implement right-oriented text (never middle-aligned for body text)
* Avoid compressed Arabic text styles that reduce the unique letter shapes
Recently, a company director questioned me why his content weren't creating any inquiries. After analyzing his content marketing strategy, I found he was making the same blunders I see numerous Saudi businesses commit.
For a clothing retailer, we conducted a thorough channel effectiveness evaluation that discovered their best performing channels were totally separate from their international trends. This insight enabled a redistribution of spending that increased their overall ROI by over two hundred percent.
* Redesigned the application process to follow right-to-left cognitive patterns
* Created a Arabic-English data entry process with smart language changing
* Optimized mobile interactions for right-handed Arabic text entry
Our research has revealed that Saudi users particularly value these confidence builders:
* Saudi location details
* Saudi certification badges
* Detailed exchange processes
* Local currency pricing with inclusive transportation fees
Recently, I was advising a large e-commerce business that had poured over 200,000 SAR on a stunning website that was converting poorly. The problem? They had merely transformed their English site without accounting for the essential design distinctions needed for Arabic users.
A clothing brand experienced a 93% growth in handheld purchases after executing these optimizations:
* Reduced input requirements
* Easy-to-touch buttons
* One-page purchase experience
* Reduced waiting periods
* Clearly indicate which language should be used in each entry box
* Intelligently switch keyboard language based on field requirements
* Locate input descriptions to the right of their connected inputs
* Confirm that validation messages appear in the same language as the required input
If you're creating or improving a website for the Saudi market, I strongly recommend working with professionals who really grasp the nuances of Arabic user experience rather than simply translating Western designs.
* Place the most essential content in the upper-right corner of the screen
* Arrange page sections to flow from right to left and Riyadh's top marketing company to bottom
* Use stronger visual weight on the right side of balanced designs
* Confirm that indicating icons (such as arrows) point in the right direction for RTL layouts